Not long if you want to stay in business.
The reason for the headline is that in the media in Australia there were articles about how 24% of small to medium businesses are likely to cut staff and Smart Company reports how the Council of Small Business of Australia is once again requesting help to support small businesses. Ever since the economic troubles began there have been repeated requests for help for small businesses.
As with many other countries, we are a diverse group and spread across the country. So to help small business requests in these economic times can be a little difficult and may actually mean thinking outside the square as the requests will only continue.
Continue reading: How Long Can You Ignore Customer Requests?
If you have decided to conduct a Public Relations campaign as part of your marketing plan there are 7 key elements that should to be considered. Looking at these elements before you commence will save you time and help to make your PR campaign more successful for your small business.
The 7 key elements which are quite simple and straightforward are:
Is it Newsworthy?
Whilst the media are always looking for news, they will only report or talk about what they believe is newsworthy. Make sure you do not waste an editorís time by providing a press release that is of interest only to you. eg. appointment of a new manager. Information on your market is more relevant to the media and your target, rather than information which is related to your business.
Continue reading: 7 Simple Tips for Effective PR
The key to developing and implementing an effective marketing plan is knowing who your most profitable customers are, how you can retain and keep these customers loyal.
Continue reading: Are You Retaining or Expanding Your Business With Key Customers?