.46 Cents Per Lead, 10 cents per click Real Estate Ads on Facebook | Lori Ballen 2018

I want to show you a simple facebook ad and some fantastic results I ran an ad for a new listing and the goal was to spend $150 over 30 days on this ad, but the property actually sold the day we listed it

So this ad has to come down, but I do want to show you the results because I'm seeing outstanding results Um, as I'm duplicating this same process over and over again Now I'm in my wordstream dashboard I'll put a link in there for you to try wordstream let me just close this There we go

Uh, but what does is, is it, so it looks a little bit different than if you were logging into the facebook back panel for me, I'm managing pay per click for my own real estate business for my marketing company, for my Keto Coaching Company, and for my clients that hire my ballen brands, marketing company to manage or paperclick So we're doing a google ad words and we're doing facebook now I like to manage it all in one dashboard So that's why I'm using wordstream and I find that a seamless software like this is much easier to use than those clunky back in and add panels that Google ad words and facebook offer Sorry, but it's true

I'm just not crazy about their dashboards Alright So And I would not say wordstream is a cheap option, but for me it was, I had to have something better that I didn't take me so much time to go in and out at the different panels So here we go

So here's the listing Okay Halfmoon Bay, that's a property I'm going to show you the ad in a moment As you can see here, it's active

I'm actually going to pause that now because that property sold Whoops, hold on, go back to there Okay So I'm just going to go ahead and just do this and I'm going to pause it now And there was, my goal was to spend $150 30 days

So there were 669 impressions I'll show you the targets in a moment Um, my total spend was $4 and fifty six cents I acquired 10 leads, which you can see here Let me show you this dashboard

This is where all the leads are, so you can see here the properties that they came in on So there's half Moon Bay, halfmoon bay, Halfmoon Bay, half when base, and you can see that there were the 10 that actually came in there Okay, now I use infusionsoft for real estate and my digital marketing company, ballen brands actually has built out a real estate version of infusionsoft And so all of these leads actually funneled into my crm as well But I just wanted to show you how they're showing in the back end panel to show you the proof of the 10 leads

Okay So next we have, um, my cost per acquisition is only forty six cents a lead I mean, that's just, that's just fantastic I love that And I'm finding this over and over again

If I look at my shadow bay one, which was run this, uh, in a similar way So this one's going up a little bit now because that ad's been running a while, so I need to put a fresh out, a fresh one on there But as you can see, there were a hundred and 29 conversions So this ad's been running since May sixth Today's the 15th

So it's been running for 11 days and it has, has, has had 129 conversions at sixty eight cents per lead Also incredibly valuable Okay Now the concept that I'm doing is exactly the same on these So let's go to the half Moon Bay

Let's go ahead and look at ads and um, take a look at Oh, so I don't want to copy it I want to review it There we go Alright

So, um, here's my targets So this particular one is targeting all of Las Vegas Um, I have aged 25 and up, which is not a breach of the fair housing regulations It does not You can put a minimum age where a maximum age may cause you problems

So I don't limit the maximum age, but I have a starting age of 25 on this one I have both male and female genders My budget's a $150 for the month That's all of my um, targets And here my estimated reach, you can see I'm in Vegas

My, I could have spend a lot more money on this ad and reached a lot more people because the reach is pretty massive or I could have taken it down to a zip code instead of all of Las Vegas But then my audience, my cost per click may have gone up because I'm taught now targeting another audience So let me edit this ad set so we can look at it So this is what it looks like on the back end You guys probably recognize this

I have it showing in the newsfeed I was showing him the instagram feed I also want to add instagram stories I'm just setting up a new business page on this one Okay So then let's see if we can

I want to see the ad, just kind of a preview here Okay So here's what I did, what you can see here is I've got it linked to my business page and the here's how the text description looks I always do these little emojis and these are kind of just a punch points of the property and so far I've found this works really well I'm using one image and it's the best image of the lot

So I'm very careful about not just putting a front of the house I want the best picture that I think showcases the home Typically this is a kitchen or it's the pool or the large sprawling living area In this particular case, it happened to be the bedroom Okay, now my call to action headline is download info

And so far I've found that to be the best, um, call to action But I'm going to run a split test on my next listing, have another one coming in and I'm going to try a couple of calls to actions and split test them and make another video to show you But I really liked download info Now in my particular case, I am sending them to a listings to leads landing page that has the option for them to put in their email and download the info so it's appropriate for me So you've got to have like an online brochure or something that they're downloading

Otherwise you're gonna want to use a different button? Okay Then I have, um, my news feed link description here I just put my listing agents, thinking about my team and then my contact info on this case Um, there's your download so you could have signups and investedge watch more It's all kinds of stuff and they keep adding more and adding more than anymore

Now let me show you this destination url because this is the key to the whole thing The landing page matters Now I'm a, I build real estate agent websites My marketing company does So if you look at my vegas website, this is called a brew and brew stands for Ballen Real Estate Websites and my marketing company, ballen brands build these websites

So they are wordpress power, their IDX driven, their buyer and seller sites They're rich and seo capabilities And we also write content and manage pay per click services So I was sending everybody to my bruce site whenever there's a new listing, and here's what would happen Let's just say this was my featured listing, so I ran a facebook ad and let's just say this is the landing page that I sent them to

Okay? Uh, what would happen then is they'd have to click view photo gallery and that's when the fourth registration would pop up Okay, now I tested this and didn't get anywhere near the number of leads that I get on a, on a landing page Let me show you why The challenge is there's just too much information There's not anything wrong with my idea

This is fantastic, but when you're looking at paying per click, you have to get obsessed with conversion Lead capture conversion How low can my cost per acquisition go? Right? Well, there's a lot of Info that they can digest from this page without ever having to, um, registered So what happens is they end up eliminating the need to register They'll go, oh, it has four bedrooms

How many bedrooms are, oh, it's only on point 13 acres Oh, it was built in 1997 I'd rather have a 2007 So what we find is limiting the information on the page is actually going to increase your lead capture Now what I could do is I can send them to this page and I can force pop up immediately and they'd have to register to see anything and I haven't really compared that registration on land against the listings lead landing page

Maybe I should do that next But what I did find is this full information until photo gallery forced registration versus the listings leads landing page The listings leads landing pages when Okay, I'll give you a link to try listings to leads Um, I have a special link that's going to get you an extended free trial

So I suggest you click my link register Um, I will disclose that it is an affiliate link I, there is a, to me, if you register using my link So I like to disclose that whenever, but I want you to get the extended free trial as well So I'm going to show you what the landing page looks like

Okay? So see the difference, instead of sending them to that Idx page with all the information there, set right here, and you can see the picture of the background All right, I'm all that's on here is a little basic description that's being fed from my listings leads dashboard and then they can log in right here with an email or they can continue with facebook Okay? So this is really the best form of a lead capture When you're doing paper click simple information or making the offer, the landing page looks like the ad Notice the pictures, the same on the ad as it isn't a landing page

So there's some trust value there It's clean and it captures Fantastic So this is the This is essentially all I'm doing, I'm with this ad, it's really quite simple and here's where you can see what it looks like

So here's the desktop version, the mobile version and the instagram version Okay And then once I make all my changes, if I'm using wordstream, I just click this button to post and it goes all the way through So this is the magic of getting low cost per acquisition Okay? A lot of people brag about low cost per click, which these are averaging me about ten cents a click, so low, low, low cost per click is fantastic, but you could be getting a hundreds of clicks and not getting any conversions

So your cost per lead is through the roof So when I'm looking at somebody's bragging about how well they do on facebook, I don't care what your cost per click is, I want to know what your cost per lead is because that really shows me that you probably have a high relevance score, um, you, you've demographically targeted your audience correctly, you're using the right images, the right description, like in your emojis and you're using the right landing page So you have really figured out all of the processes to get that cost per acquisition low And that is what I like to pay close attention to So this is how you create a facebook ad for a new real estate listing that wins every time

If you are interested in pay per click services, please contact my company, look us up@ballenbrandscom or give us a call or an email and if you need a real estate website, talk to us about our brew websites that are just phenomenal and we can give you a free demo And we also have an incredible, uh, infused brew which gives you a complete real estate built out crm, a pipeline tracking It's just absolutely incredible So contact us if you want to find out about getting a new real estate website as well

I'm Lori Ballen and we would love your real estate referrals to Lori Ballen team here serving Las Vegas, Henderson and North Las Vegas

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