Social Media Marketing | Top 3 Free Marketing Strategies

– Hey, it's Leah Rae from ToddAndLeahRaecom, and you're interested in social media marketing to build your business, but you don't yet know the best social media, the best free marketing strategies you can use on social media to get you started

Well, today I'm going to give you our top three free marketing strategies All of them leveraged, and, trust me, not just networking with people on Facebook, so I'm gonna tell both the how and the why for each of these strategies today, so you can create massive success and leverage in your business, so stick around (booming rock music) – First off, just congratulations for jumping into the world of online marketing For someone starting from scratch, who wants lifestyle, income, and freedom, and is willing to put in the work, there's honestly nothing better So before we dive in, I wanna make sure to tell you to subscribe if you have not yet subscribed to our channel for the best online business automation strategies, everything from marketing, lead generation, and sales, to help you make money online

Now, let's talk about these three strategies Now each of them are using social media They're on social media platforms So you have to first understand why people are on social media The core of why people are on social media are for three reasons

To consume information, to be informed; to be entertained; and to network Those are the three reasons They don't go there to be sold on stuff or to necessarily buy things, but they're on there to consume information, to be entertained, and to network And so if you're gonna leverage social media to build any kind of business, you have to fall within that framework You have to understand that for all three of these principles, or all three of these strategies

Now, the core of any social media marketing is gonna be build, engage, sell Build an audience, engage with that audience, and then sell to that audience Now, I'm not going to go into a ton of detail on those core principles today I wanted to throw that out there, though, in case you haven't heard those terms before, because they're really important I did recently just do a video that goes in really good depth with examples and everything about what this looks like, so I'm gonna throw that in the description

It's just called Affiliate Marketing on Instagram, and in there I go through some really detailed examples of what all that looks like for specific businesses and offers and that sort of thing So the first strategy we're gonna talk about is Instagram, surprise! Instagram is one of the hottest and fastest growing social media platforms today There are over 800 million users on Instagram It's crazy It's really fast-paced, it's growing a ton, and you definitely want a presence there, if not immediately, eventually for your business for sure

Why I like Instagram so much is that you can really build your business in just a few minutes a day here and there, right When you're waiting in line, when you're waiting for the water to boil while you're cooking something, while you're in a meeting you don't want to pay attention to at work, whatever it is, in just a few minutes a day, you can build an awesome business with Instagram Now on Instagram, it's a photo-sharing application You share photos, and you're gonna provide value through your posts for people likely to be interested in whatever your offer is, your product, service, or opportunity So provide them value

Know who your target audience is and give them what they want Give them information, entertainment, and networking abilities That's why they're on social media Leverage Instagram to grow a targeted audience You'll start off with zero, but you can quickly grow a very targeted audience that is likely to be interested in your offer

You can also, with all of your stuff, across the board, you gotta remember that every once in a while you're gonna give a call to action on your post to tell them to take the next step To learn more about this awesome organic dog food, click here To do such and such, click here, go here, do this You're gonna allow people who want to take the next step, to take the next step and encourage them to do so Another reason we love Instagram is that you can automate a lot of it

You can use some specific tools and tricks to automate a lot of your activity, and then just do, I prefer, you can really automate all of it, but I prefer to automate kind of the tedious, laborious stuff, and then do more of the creative side in engagement, where you're actually creating the posts and talking with your audience, to do that more manual That's my preference, but you really could automate all of it Now if you want to get some detail, how to set up your bio, how to grow your followers, all of that kind of stuff, I don't wanna repeat what I just went through for our subscribers here, 'cause you've probably already seen that in the Instagram video, but if you haven't, if you want details on Instagram, the link is gonna be in the description here, it's called Affiliate Marketing for Instagram, and you can just click on that and go get more details on Instagram and how exactly to set it up and use it Our second strategy is Twitter Twitter is like bread and butter to us

It's amazing what you can do on Twitter It's a super active platform There are over 370 million users, I believe, at this point, and with Twitter you can automate a ton of activity and you can scale up Scale up, meaning quickly grow bigger and bigger, and that is awesome 'Cause we're all about leverage and not just prospecting and doing talking and working with people on Facebook, but actually creating an audience, a long-term asset

You do that both in Instagram and Twitter and it is awesome So you can also with Twitter, 'kay, you can get your message in front of all of your followers that are online, and you're never gonna see that on Facebook unless you're paying for ads, or Instagram unless you're paying for ads So Twitter is a really, really good place for small business owners to market their businesses, because when they hit that tweet button, they tweet out their message, any followers that they have that are currently online are going to see it and that is powerful Getting your message in front of hundreds, thousands, tens of thousands, hundreds of thousands of people in a day? That's money in the bank, right? So it is a really, really great strategy for that You can also, through your tweets, through your bio, you can actually drive traffic, or people and audience off to certain websites, or capture pages, if you use capture pages, to collect your leads or to get people to purchase

So you can drive a lot of traffic through Twitter, which is a big plus, because traffic is usually a huge issue for people when they are doing some sort of business they're trying to market online You can also send your audience to other social media platforms and places that you've created content Say, YouTube, right? Where you have created a video or something on YouTube, you can use your audience on Twitter, through your tweets and what you're doing, to send them to check out your YouTube videos You can also send them over to your Facebook fan page, where you did a Facebook live or something, so it's a great way to syndicate your content across multiple platforms and get a lot of people checking it out Now when you're on Twitter, there are, the biggest thing is you wanna, when you set up your bio, which is like your profile if you're used to Facebook, when you set up your bio on Twitter, you want to explain to people not who you are but why they should follow you

What's in it for them? That's what marketing's all about What's in it for them? They don't care about you, they wanna know what's in it for them So your bio should clearly tell them why they should follow you and how they can take the next step when they're ready to, whether that's getting some sort of freebies, so you're capturing leads, or they're going to a website to purchase something So definitely do that within your Twitter bio, within your website link, within your pinned post, and you can make, you can just generate at on of leads, and make bunch of sales off of Twitter in a very automated fashion Now, tweet, what kind of content do you provide, okay? Same idea, you wanna provide content that speaks to your target audience, people who are likely to be interested in your offer, and leads them to purchase

You know if you sell essential oils, then you could provide recipes on essential oil recipes, right, like cooking, like spearmint cookies, or whatever, and you're leading people through a process of wanting, hey, that's great information, 'cause they're on social media to consume information, right? So they're getting what they want and now they're thinking I wanna buy some spearmint essential oils and then, poof, you're right there with some spearmint essential oils for them to purchase So it works really well You wanna give them the information that they're looking for and lead them into the purchase Now, if you wanna learn the nitty gritty, the details of how to use automation with your Twitter account, how we generate up to 32 leads a day on full automation without paid ads through Twitter, I'm going to have a link to our Twitter webinar below in the description as well, so you can definitely check that out if you decide that Twitter is where you wanna focus Number three is YouTube

YouTube is hot, YouTube is amazing, YouTube is the number two search engine in the entire world and it's owned by Google, which is the number one search engine in the entire world So that is important to, I mean, the future is video People want to see If you're looking for something like how to fix a leaky faucet, do you wanna go to a web page and scroll down and try to read through a bunch of text, or do you want some fix-it guy on a video saying, okay, first off, you just do this Second off, you do this, right? People want video

Video is the future And especially for small business owners, people, and just in general, people buy from those they know, like, and trust Or feel like they know, like, and trust, right? Video is the fastest way, fastest marketing strategy, to build that know, like, and trust factor So you can get really good opt-ins or sales conversions and things off of video So YouTube is powerful

Now, provide valuable information, again, for people who are likely to be interested in your offer would want So again, we take that spearmint cookies, essential oil thing, right? It's a recipe for spearmint cookies and it uses essential oils, you could actually do a video cooking it, showing the ingredients that you're using, putting it all together In the description have the full recipe they can print, and you know, have the link to purchase your product Beautiful You can leverage your Twitter account and even your Instagram account, your Facebook account and elsewhere, to syndicate your content, so you upload a video to YouTube, you can actually post that out onto your other social media platforms to get people to watch your videos, which is great

Search engine YouTube isn't just a place people go and browse, they actually search for specific things It is a search engine People type in how to blah blah blah, 'kay? So you need, so if YouTube's gonna be your game, if that's what you're gonna do, you're gonna learn how to rank your videos When people type in something, you want your video to show up, so there's all kinds of trainings and things available for you on that

You also want to know what people are actually searching for that's related to your industry and what your offer is, so there is, I'll give you a quick tip, write this down, Keyword Everywhere Keyword Everywhere It is a cool Chrome plugin that's gonna help you when you're actually, you can actually search in YouTube and it's gonna tell you how many people per month are searching for that, and it's gonna give you some really good ideas on things you wanna create video content about Now, with video in general, some people are very, very scared to start video, but guess what, you're going to suck at the beginning and that's okay I sucked big time at the beginning when I started on video, but you will get better and better over time

And the only way to get better is to do it And you don't need any special equipment or have fancy editing ability or anything like that, you can truly start with your cell phone Most cell phones today have amazing cameras on them and will work just fine Now, with your videos, always throw in a call to action for those to take the next step To go to your website, to give you their information, to do whatever

You want that in your description and give them that call to action Now, if you are ready to dive deeper into how to learn more about automated sales on social media, if automation is your game, you don't want to be hustling and grinding it out all the time, making phone calls, doing different things for your marketing, if you wanna automate as much as possible, you definitely want to click the very top link in the description, because we're giving you our social media sales automation training We're gonna lay out for you exactly how to do this through social media, how to automate sales, so you're not hustling and grinding it out all the time Which, if you're busy, if you're busy mom, dad, parent, you're just busy in general, you're definitely gonna appreciate that So click that link to check out our social media sales automation training

Make sure to like this video if you got any sort of value or insights from it Comment with what is gonna be your method that you're gonna focus on getting started here You know, is it gonna be Instagram, YouTube, or Twitter, where's your, where are you gonna start? Only start with one, guys, you can add the other ones later after you're ready, but don't spread yourself too thin So comment and let me know that, and any questions that may have come up Share this to your very favorite social media platform

Someone you know can benefit from it And again, subscribe if you haven't We're gonna give you all kinds of great leverage, business, and marketing strategies to help you make money online Take care (upbeat rock music)

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