Video marketing 2018 (The best way to approach video marketing strategy in 2018 and beyond)

video marketing 2018 the best way to approach video marketing strategy in 2018 and beyond businesses need video marketing in their arsenal and key to this is developing a strong video marketing strategy this idea isn't new but what a significantly changed over the past couple of years is how important video has become on every platform and channel it's no longer just one piece of your overall plan video needs to play a central role in your outreach and campaign efforts let's be honest video is here and it's here to stay Facebook itself has predicted that the platform will be all video in less than 5 years and while it's still important to maintain a focus on optimizing your content for Google you're seriously missing out if you're not considering how to get found on the world's second largest search engine YouTube video has been an important part of digital marketing for a number of years now but it's amazing how much it's changed and evolved over the last two to three years from basic animations and talking head videos to new live streaming and social media formats there are so many ways to embrace video within your digital marketing strategy by the way this video is part of a longer blog post so if you like what you see go ahead and read the full blog post and I'll put a link to the post in the description so how can you use video in your marketing strategy and what types of video should you be creating well let's dive into video marketing 2018 and some of the best ways of using video and the best types to use to maximize effectiveness live video or live streaming live video rightly deserves to be at the top of this list as it continues to grow in popularity and we believe this new trend is here to stay vertical and square shaped videos video formats are always changing affecting all aspects of design and production the most popular solution at the moment is square videos this format occupies seventy eight percent more space in the Facebook news section leading to more engagement but with the emergence of Instagram stories and Instagram for TV there's an increasing requirement to start producing more vertical videos basically Mobile is growing and you need to think mobile when producing any type of video content especially for the social media networks elearning videos product and service videos can be a powerful tool but videos are flexible enough to have many other uses such as elearning many information products used to be simple PDF type reports or ebooks but video training is becoming increasingly popular as most people prefer to watch rather than read these can be simple PowerPoint or Keynote presentation style videos talking head videos or screen capture videos sponsored videos using paid media can be a big jump for solo entrepreneurs and small businesses especially those with a limited budget but the rewards can be huge done correctly paid and sponsored videos can be highly profitable on social platforms such as Facebook and YouTube you can even partner with YouTubers and other influencers to boost your content demo and review videos showcase how your product works whether that's taking viewers on a tour of your software and its particular uses or unboxing and putting a physical product to the test this works great with affiliate products you can show your viewers inside the product outline and show the pros and cons and then make your recommendations so they can make an informed decision this is great for building trust if you are honestly reviewing products with a buyer in mind and not just after the commission always put your prospect first brand videos brand videos are typically distributed as part of a larger advertising campaign showcasing a company's high level vision mission or products and services the goal of Brand videos is to build awareness around your company and to attract your target audience combining this with paid advertising to increase awareness about you and what you have to offer is a cheap way to increase your exposure experts interviews getting internal experts or thought leaders in your industry to do short interviews on-camera is a great way to build trust and authority with your target audience find influencers in your industry or those with a different point of view and get these discussions in front of your audience it can feel a bit intimidating to approach these people but what is the worst that can happen they say no but what if they said yes how to videos how to videos can be used to teach your audience something new or build the foundational knowledge they'll need to better understand your businesses and solutions this type of content is great for building trust and positioning you as an expert in your niche and it is very a popular type of video to create structuring your videos as far as structuring your videos is concerned you need to think about the overall objective are you just using it to increase brand awareness or are you hoping to monetize it by reviewing or promoting either your own or affiliate products you also need to decide on what type of video you're going to create will it be a presentation style video in that case you can use PowerPoint Keynote or Google slides animated videos can be done quickly using tools like Explaindio doodle videos can be done quickly using tools like Doodly whatever your end aim it is important to keep the script tight and concise people's attention spans are short and you don't have time to lose all videos should have an introduction followed by a call to action then you transition into the main part of the video where you're sharing the information you've promised make this good content that people would be willing to pay for you can have calls to action during this part of the video if you want but certainly when you transition into the end of your video you definitely want another call to action followed by your outro don't overcomplicate this it isn't difficult to structure a good quality video and the more you do it the better your guess once you have the video created you'll need to edit it and this is where Camtasia comes in this tool is fantastic you can add intros outros lower thirds alpha animations text boxes quizzes and so much more okay so now you've gone through all of this and decided to create your amazing video now you need to decide on a strategy to market it how to build a video marketing strategy here are four steps that you can use to build out a video marketing strategy for your business step 1 develop your perfect customer avatar and their journey to make sure your videos connect with your customers you need to be sure that you're targeting the right message to the right audience to do so you'll need to take the time to find these consumer insights before creating your video this is a step that many new marketers skip over but it is incredibly important that you know who you're going to be talking to so don't skip it step 2 build goals KPIs and test and track everything next you'll need to create measurable goals and KPIs for your video campaigns without goals you can't calculate ROI and prove that your videos are working step 3 determine the type of video and platform there are many platforms where you can host your video including Facebook Snapchat LinkedIn YouTube etc you'll need to research where your audience spends time and which platform is the best fit for the tone of your message this is tightly linked to step 1 and step 4 create cost-effective valuable videos make sure that your video is easily recognizable with visually striking branding then tell a story that matches your goals and your brand having attractive thumbnails and enticing headlines are a key factor in whether someone will click on your video if or when they find it well there you have it video marketing as it stands in 2018 is exciting and it's only gonna get better and more powerful so ensure that you are using video marketing as part of your business now if you want to learn all about video marketing including setting up your YouTube channel correctly optimizing your video thumbnails etc and all about using video ads then you really need to take a look at video marketing insider now as it is an incredibly deep course and you will become a better marketer for it there are also a number of software's included which are exclusive to members which can make your video marketing efforts easier and more effective I'll pop a link to video marketing insider in the description below this video wherever you are in your business you really need to be incorporating video in some way yes it can be a little daunting at first especially if you lack confidence okay I hope you found this video useful please like and leave a comment about how you are using video in your business in 2018 and beyond and don't forget to subscribe to my channel for more information and tips to help you grow your online business and wherever you are in the world have a great day

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